The atlica platform

Results after launch

Revenue

We launched our platform in 2017 spending $50k to fully build and test the front end and back end. The revenue of our platform grew at an average annual rate of approximately 174% recouping our initial investment By 2020 our revenue took a hit due to Covid-19.

Platform Earnings

Growth

In 2017 when we launched we onboarded 30 manufacturers and 70 product designers of various categories such as apparel, footwear and accessories. We grew our manufacturer base by 960% by year 3.

Platform Onboarding’s

The Platform

These two screen caps show case a brief glimpse of the home page, design page and the onboarding process for the atlica platform.

Some brands we have worked with

Project Plan

  1. Project Charter :
    ·     Project Charter

  2. Risk Management Plan:
    ·     Risk Management

  3. Remaining Documents:
    ·     Documents

Budget : $55,000

  • Coding Agency (wildcard.nyc) : $30,000

  • Website Maintenance : $5,000

  • 3d Animator : $3,000

  • Sales Rep & Biz Dev : $7,000

  • Emergency Funds : $10,000

Core Team:

  • Project Manager & Designer : Jeffrey Dorcely

  • Business Analyst : Hyun Joon

  • Sales Rep & Biz Dev : Kevin Rivera

We are closing our doors

Due to the profound impact of the Covid-19 pandemic, we find ourselves reflecting on the numerous adaptations and temporary measures we implemented to sustain our commitment to clients and partners. Regrettably, these adjustments have steered us away from the core values that defined Atlica. Thus, we have reached the difficult decision to cease operations, effective February 18, 2022.

While the online presence of the Atlica brand will be discontinued, we remain dedicated to fostering an ongoing dialogue and providing mentorship within the Atlica community. To those who shared in our aspirations and contributed to our journey, as well as those encountering our story for the first time, we have opted to release the entire code base of the Atlica platform. Our hope is that this resource may prove valuable in the realization of your own dream projects.

Keep scrolling

Some of our Marketing

Our blog

After the launch of our platform, we initially grappled with identifying effective marketing strategies through a process of continuous iteration. Traditional advertising and marketing campaigns yielded limited success, prompting us to rethink our approach. Eventually, we discovered that the most impactful way to reach our audience was not through direct sales pitches, but by adopting an educational approach. By providing valuable insights and information, we aimed to establish our brand's credibility while enlightening potential users about sustainable and unique product creation. Our primary educational tool became our successful blog series. For instance, we highlighted the environmental impact of the fashion industry by showcasing that an average pair of jeans consumes 1500 gallons of water, whereas DL1961 uses only 8 gallons. Other blog topics included the Pangaia puffer jackets crafted from natural wildflowers and the Maniwala backpack made with pineapple fiber. These blogs not only informed our audience but also fostered a deeper connection and appreciation for our commitment to sustainable practices as well as newer trends and innovations in the marketplace.