carter’s every step
At VidaBrands International, I led a significant project as the Senior designer & PM for the Carter's Every Step In-store program. My challenge was to create/design signage aligned with Carter's branding and initially meet the strict standards of Babies R Us stores.
Additionally, I was responsible for sourcing manufacturers for the signage. As well as the coordination, budgeting and planning for the shipping and installation of signage’s for 238 stores of which include babies r’us, kohl’s and JCPenney’ s. After successfully launching our pilot in Babies R Us stores, the every step project’s immense success allowed us to expand to Kohls, Fred Meyers Jcpenney and many other stores and earned VidaBrands International a prestigious "Reward for Excellence" from Carter's.
What Is it ?
Carter’s every step™ is a line of baby & toddler shoe products Vida created in partnership with the Carter’s brand. I was responsible for creating what the in-store displays would look like in babies r us stores, kohl’s stores as well as many others and working within the limitations and guidelines each store had as well as a local manufacturer.
Company : Vida Brands International
Client : Carter’s
Project Name : Carter’s every step signage program
Roles : Project Manager, Senior Designer
In the initial test conducted in New Jersey for Carter's Every Step Program, we meticulously ensured that all aspects aligned with Carter's and Babies R Us guidelines. Once we confirmed compliance, the program was greenlit for a successful full roll-out.
Expansion :
Our success hinged on achieving an open line of collaboration between the manufacturer, store employees, corporate, stakeholders, and customers. Working hand in hand with the manufacturer, we brought our vision to life without compromising on quality or deadlines. This harmony resulted in effective signages that resonated with customers and kept the brand ahead of other competitors like striderite and other kids brands. As the program reached outlets like Kohls and Fred Meyers, it cemented our success.
